『漫游』酷论坛>『海外生活』>[转贴]2004《商业周刊 ..

seiyafan@2005-01-19 15:15

For the ranking which is based on brand value, I don't know how the numbers are derived. For example:

Coca-Cola has a market value of $121B, yet IBM has $166B, and IBM is higher in terms of revenues and profits. So I don't know why IBM has a lower so-called brand value.

I just learned that Citigroup has an asset of $1.26 trillion, isn't that enough to buy a big chunk of China? :rolleyes:
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neofreestyler@2005-01-20 19:05

i think the brand name is a non-current asset~~~
its kind of goodwill. it has nothing to do with yearly revenue la~~
but i forgot how to calculate it lar~~
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Lizard@2005-01-21 03:07

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最初由 JanusWang 发布


这个不是说档次吧。要说档次，Estee Lauder可比L'Oreal强多了
媽媽級化妝品
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ouoq@2005-01-21 04:33

aha, Dupont is not among the list
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neofreestyler@2005-01-21 17:43

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最初由 Lizard 发布
媽媽級化妝品


妈妈级应该是SK-II吧~~~
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jsan@2005-01-29 00:56

Now China's selling point is being CHEAP.
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chungkarma@2005-02-01 22:43

OMG! NO CHINA AT ALL?
WTF?
fine! I will build a brand which will enter this top 100 brand in few years time then!
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