[转贴]2004《商业周刊》全球100顶级品牌榜

For the ranking which is based on brand value, I don't know how the numbers are derived. For example:

Coca-Cola has a market value of $121B, yet IBM has $166B, and IBM is higher in terms of revenues and profits. So I don't know why IBM has a lower so-called brand value.

I just learned that Citigroup has an asset of $1.26 trillion, isn't that enough to buy a big chunk of China? :rolleyes:

引用

最初由 JanusWang 发布


这个不是说档次吧。要说档次，Estee Lauder可比L'Oreal强多了

媽媽級化妝品

引用

最初由 Lizard 发布
媽媽級化妝品

妈妈级应该是SK-II吧~~~

OMG! NO CHINA AT ALL?
WTF?
fine! I will build a brand which will enter this top 100 brand in few years time then!